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Photo.Com
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Introduction
to Photography
in
English.
Part 3
Tips for your Portfolio.
Your photography portfolio may be the single most
important thing that you can show to potential clients and employers.
Your list of qualifications and skills may be impressive, but at the
end of the day, clients look at your work - they look for
photographers who can produce work that shows technical skill and
unique, visual talent. A good photography portfolio will do more to
boost your career than any other marketing tool in your arsenal
and Bla, bla, bla.
"Let your job (the photos) do the talking"
Include only your best work:
It's crucial that you include only your very best work
in your portfolio, even if your best work isn't necessarily your
favorite work. Your photography portfolio should not only show that
you've done good work, but also that you have the ability to identify
good photography. Choose 15 to 20 pieces that demonstrate your range
of technical skill as well as your unique vision. You may want to
consider using a portfolio that will allow you to easily change out
your work as you grow in your professional photography career.
Get a second opinion:
You can use an outside perspective from time to time.
Find someone you trust, someone who's an expert, and get his or her
honest opinion of your portfolio.
Customize your portfolio:
Display your most relevant work. If you're looking for
a wedding photography job, don't include examples of your commercial
photography work. While there may be occasions where you need to show versatility.
Have a unique perspective:
What sets you apart from other photographers? What
gives your work its individual style and voice? What risks have you
taken? Having a unique perspective isn't just essential for your
photography portfolio; it's a must for your career. Find the thing
that will define your style&ldots; a signature in every photo.
Have different formats available:
Some clients may prefer to look at a book. Others may
want to see your portfolio on CD. Having more than one format
available will allow you to communicate with clients in their
preferred style. You should also consider building a website where
you can display your work. This will allow you to reach an even wider
audience of prospective clients
Click
here to go to
Part
4
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